International Hospitality Management Hardback
by Alan (University of Pannonia, Hungary) Clarke, Wei (Sheffeild Hallam University, UK) Chen
Hardback
Description
International Hospitality Management brings together the latest developments in global hospitality operations with contemporary management principles.
It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context.
By doing so it provides the reader with a greater awareness of the cultural factors influencing the strategies and performances of hospitality organizationThis book has been significantly updated since the last edition to include recent trends and developments such as:New content on: theories of culture, consumer behaviour, globalization as well as technology and social media, sustainability, global politics, food and drink trends, emerging BRIC countries and service design and delivery. New chapter on Hospitality Operations Management looking at location strategies, supply chain management, service delivery, service failure and recovery from a global perspective. Updated and new international case studies throughout New companion website with student and lecturer resources including: Power point slides, web links & video links, case study archive, review questionsThis book is highly illustrated with diagrams, and contains a range of features such as international case studies, review questions and summaries to aid understanding and further knowledge.
Information
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Out of stock
- Format:Hardback
- Pages:392 pages, 40 Tables, black and white; 40 Halftones, black and white; 40 Illustrations, black and wh
- Publisher:Taylor & Francis Ltd
- Publication Date:31/12/2023
- Category:
- ISBN:9781138780972
Information
-
Out of stock
- Format:Hardback
- Pages:392 pages, 40 Tables, black and white; 40 Halftones, black and white; 40 Illustrations, black and wh
- Publisher:Taylor & Francis Ltd
- Publication Date:31/12/2023
- Category:
- ISBN:9781138780972
