Marketing for Tourism and Hospitality : Collaboration, Technology and Experiences Paperback / softback
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners.
Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally.
A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.
This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
- Format: Paperback / softback
- Pages: 594 pages, 39 Line drawings, color; 67 Halftones, color; 17 Tables, color; 106 Illustrations, color
- Publisher: Taylor & Francis Ltd
- Publication Date: 21/03/2019
- Category: Sales & marketing
- ISBN: 9781138121294
- Hardback from £101.65
- EPUB from £35.09
- PDF from £35.09