Marketing for Tourism and Hospitality : Collaboration, Technology and Experiences, Paperback / softback Book

Description

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners.

Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally.

A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.

This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

Information

  • Format: Paperback / softback
  • Pages: 594 pages, 39 Line drawings, color; 67 Halftones, color; 17 Tables, color; 106 Illustrations, color
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781138121294

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