Marketing for Tourism and Hospitality : Collaboration, Technology and Experiences Paperback / softback
by Alan Fyall, Patrick Legoherel, Isabelle Frochot, Youcheng Wang
Paperback / softback
Description
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners.
Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally.
A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.
This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
Information
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Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:620 pages, 17 Tables, color; 39 Line drawings, color; 67 Halftones, color; 106 Illustrations, color
- Publisher:Taylor & Francis Ltd
- Publication Date:21/03/2019
- Category:
- ISBN:9781138121294
Other Formats
- EPUB from £40.49
- Hardback from £150.00
- PDF from £40.49
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:620 pages, 17 Tables, color; 39 Line drawings, color; 67 Halftones, color; 106 Illustrations, color
- Publisher:Taylor & Francis Ltd
- Publication Date:21/03/2019
- Category:
- ISBN:9781138121294
