Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Economics for Business and Management, Paperback / softback Book

Economics for Business and Management Paperback / softback

Paperback / softback

Less than 10 available - usually despatched within 24 hours

Description

Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers: ·    What are the characteristics for successful entry into new international markets? ·    How can ‘sustainability’ affect decision making within businesses? ·    Why are today’s global investors so concerned about national debt issues? ·    In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? ·    What strategies can companies such as BP use to repair damaged global reputations? It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning. Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.   

Information

Other Formats

£72.99

Less than 10 available - usually despatched within 24 hours
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information