Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
BrandDigital : Simple Ways Top Brands Succeed in the Digital World, Paperback / softback Book

BrandDigital : Simple Ways Top Brands Succeed in the Digital World Paperback / softback

Paperback / softback

Item not Available

Description

In his best-selling book, BrandSimple: How the Best Brands Keep it Simple and Succeed, Allen P.

Adamson showed in a straightforward manner how powerful brands get built.

In a similarly engaging style, BrandDigital explains that in the quickly accelerating digital marketplace the basic principles of branding have not changed, but rather, are more important than ever.

He clearly demonstrates that brand professionals have an unprecedented opportunity to use digital tools and media to learn more about their customers and offer experiences that better reinforce customer relationships - and build brand equity. Based on over 100 interviews with top branding professionals, Adamson makes his point with case studies from companies including Ameriprise, Burger King, General Mills, Hewlett-Packard, Johnson& Johnson, Nike, PepsiCo, and Procter& Gamble.

He provides numerous examples of why, particularly in the digital arena, it's never been more important to gain significant insights about consumers; to establish a simple, compelling, and credible brand promise; and to make good on this promise. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology to build stronger brands and stronger bonds with their customers. See Allen's interview on ABC: http://abcnews.go.com/video/playerIndex?id=5652297

Information

Save 17%

£13.99

£11.55

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information