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Conjoint Measurement : Methods and Applications, Paperback / softback Book

Conjoint Measurement : Methods and Applications Paperback / softback

Edited by Anders Gustafsson, Andreas Herrmann, Frank Huber

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

The book covers all recent developments in Conjoint Analysis.

Leading scientists present theory and applications of this technique.

In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

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£79.99

£70.35

Available to Order - This title is available to order, with delivery expected within 2 weeks
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