Analysing Media Texts, Paperback / softback Book

Analysing Media Texts Paperback / softback

Part of the Continuum Research Methods Series series

Description

Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them.

The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.

Information

  • Format: Paperback / softback
  • Pages: 104 pages, 1, black & white illustrations
  • Publisher: Bloomsbury Publishing PLC
  • Publication Date:
  • Category: Semantics
  • ISBN: 9780826464705

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