Analysing Media Texts Paperback / softback
Part of the Continuum Research Methods Series series
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them.
The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
- Format: Paperback / softback
- Pages: 104 pages, 1, black & white illustrations
- Publisher: Bloomsbury Publishing PLC
- Publication Date: 23/10/2003
- Category: Semantics
- ISBN: 9780826464705