Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Metaphors in German economic discourse, Paperback / softback Book

Metaphors in German economic discourse Paperback / softback

Paperback / softback

Out of stock

Description

Based on the analysis of metaphorical statements in economic texts, this paper investigates and describes metaphors objectifying the image of the economy and economic realities in the German language.

Germans represent, comprehend and evaluate economic events and phenomena in metaphors of personification, mechanism, play (theatre, sport, war), construction, plant, water.

Such economic concepts as UNTERNEHMEN, KUNDE, GELD, MARKE, VERHANDLUNGEN, FUSION UND UBERNAHME are subject to metaphorical rethinking at the present stage.

The book is intended for a wide range of readers: not only philologists dealing with the problems of metaphorization of certain types of discourse, graduate students, teachers, students of language schools, but also students of economic specialties, studying German.

Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:160 pages
  • Publisher:Our Knowledge Publishing
  • Publication Date:
  • Category:
  • ISBN:9786203492781

£49.56

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:160 pages
  • Publisher:Our Knowledge Publishing
  • Publication Date:
  • Category:
  • ISBN:9786203492781