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A Practical Guide to Persuasion : Influence others and lead change, Paperback / softback Book

A Practical Guide to Persuasion : Influence others and lead change Paperback / softback

Part of the Practical Guide Series series

Paperback / softback


Make other people say'Yes'! Yes to your requests. Yes to your ideas. Yes to your products. Yes toyour proposals. A Practical Guide toPersuasion uses psychology,expert advice and practical techniques to teach you how to influence the peoplearound you in an ethical way.

Learn how to increase your presence, by knowing when to talk and when tolisten; develop a strategy of success, by preparing, planning and craftingopportunities and make change happen by understanding what drives youraudience.


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