Making an Impact Online : Creating a Website That Really Works...without Breaking the Bank Paperback
Part of the Business on a Shoestring series
The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune.
Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.
Having an online presence is essential for most businesses these days.
Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can!This revised edition shows the way, covering topics such as: Choosing the right domain name, Smartening up a basic website, Driving traffic to your website, Analysing web traffic, Affiliate marketing, Search engine listings/optimisation, Taking advantage of free (and safe!) software and training, Relationship networking, Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, Instant Messaging and Espotting.
- Format: Paperback
- Pages: 256 pages
- Publisher: Bloomsbury Publishing PLC
- Publication Date: 19/09/2011
- Category: E-commerce: business aspects
- ISBN: 9781408139905
- Paperback from £8.99
- EPUB from £9.22
- PDF from £9.22