Digital Services in the 21st Century : A Strategic and Business Perspective, Hardback Book

Digital Services in the 21st Century : A Strategic and Business Perspective Hardback

Part of the The ComSoc Guides to Communications Technologies series

Description

Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers. * Includes services, underlying technologies, and internal capabilities for social network advertising * Covers market dynamics that determine the successes and failures of service offerings * Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry

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