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Products Environment, Paperback / softback Book

Products Environment Paperback / softback

Part of the The Fashion Design Process series

Paperback / softback

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Description

With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult.

Developing a trademark is now an absolute necessity: a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.

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£32.50

£23.59

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Also in the The Fashion Design Process series

Art of Tailoring

£38.50

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