Mountain Resort Marketing and Management Paperback / softback
by Armelle Solelhac
Part of the Routledge Advances in Tourism series
Paperback / softback
Description
Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets.
This book provides these insights by offering a critical and up-to-date examination of the mountain industry.
This book covers branding, management, and revenue optimization in an industry where very heavy investments are requested and mature markets need to ensure they remain competitive.
Chapters include interviews with professionals and international experts on mature markets to shed light on the development and marketing strategies that make these resorts successful.
Major issues facing mountain resorts today are addressed, including climate change, sustainability, COVID-19, the experience economy, yield management and dynamic pricing policies, and investment management. Offering valuable knowledge on how to successfully market and manage ski resorts in an ever-changing and competitive environment, this will be useful reading for upper-level students, researchers and current practitioners in winter sports, destination development and management, sport tourism, and development studies.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:194 pages, 10 Tables, black and white; 40 Line drawings, black and white; 36 Halftones, black and wh
- Publisher:Taylor & Francis Ltd
- Publication Date:29/01/2024
- Category:
- ISBN:9781032064048
Other Formats
- PDF from £35.99
- EPUB from £35.99
- Hardback from £135.00
Information
-
Out of stock
- Format:Paperback / softback
- Pages:194 pages, 10 Tables, black and white; 40 Line drawings, black and white; 36 Halftones, black and wh
- Publisher:Taylor & Francis Ltd
- Publication Date:29/01/2024
- Category:
- ISBN:9781032064048
