Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations Hardback
by Assistant Professor Ahmet Bulent, Ph.D (Rosen College of Hospitality Management,, University Ozturk, Professor Murat, Ph.D (Rosen College of Hospitality Management,, University of Central Flori Hancer
Part of the Advances in Tourism Marketing series
Hardback
Description
• Explores the most effective digital marketing strategies and campaigns• Investigates the current status of digital marketing and social media utilization by both travellers and service providers• Provides a view to the future of future digital marketing and social media research trendsDigital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism.
Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal.
Information
-
Out of stock
- Format:Hardback
- Pages:256 pages, 40 Figures
- Publisher:Goodfellow Publishers Limited
- Publication Date:31/03/2022
- Category:
- ISBN:9781911635475
Information
-
Out of stock
- Format:Hardback
- Pages:256 pages, 40 Figures
- Publisher:Goodfellow Publishers Limited
- Publication Date:31/03/2022
- Category:
- ISBN:9781911635475
