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The People's Platform : Taking Back Power and Culture in the Digital Age, Paperback / softback Book

The People's Platform : Taking Back Power and Culture in the Digital Age Paperback / softback


From a cutting-edge cultural commentator, a bold and brilliant challenge to cherished notions of the internet as the great leveler of our age. The internet has been hailed as an unprecedented democratising force, a place where everyone can participate. * So why are minorities and marginalized groups under-represented on user-generated websites, with less than 15% of Wikipedia written by women? * Why does keyword-jammed and star-studded churnalism proliferate, at the expense of in-depth, investigative journalism? * And how have a handful of giant corporations like Facebook, Google and Apple seized control of our creativity, galvanizing individuals to produce content for free? `The People's Platform' argues that for all our `sharing', the internet reflects real-world inequalities as much as it reduces them.

Attention accrues to those who already have it. Cultural products are increasingly valued more as opportunities for data collection for distributors - content creators receive little for their efforts.

News filters mean people mistake what interests them for what is really important. And we pay for our `free' access to content by offering up our personal details to advertisers. The online world does offer a unique opportunity for greater freedom, but a democratic community that supports the diverse and lasting will not spring up from technology alone.

If we want the internet to be a people's platform, we will have to make it so.


  • Format: Paperback / softback
  • Pages: 288 pages
  • Publisher: HarperCollins Publishers
  • Publication Date:
  • Category: Media studies
  • ISBN: 9780007525591



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