Sensory Marketing PDF
by B. Hulten, N. Broweus, M. van Dijk, Kenneth A. Loparo
Description
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society.
It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:21/05/2009
- Category:
- ISBN:9780230237049
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:21/05/2009
- Category:
- ISBN:9780230237049