Business Research Methods Paperback / softback
by Barry (Ole Business School, University of Mississippi) Babin, Jon (North Carolina State University) Carr, Mitch (Bradley University, Illinois) Griffin, William (Oklahoma State University) Zikmund, Christina (Technological University Dublin) Quinlan
Paperback / softback
Description
Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide.
Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project.
It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module.
Each stage of the research process is considered, including ethics and philosophical frameworks.
Information
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Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:416 pages
- Publisher:Cengage Learning EMEA
- Publication Date:29/01/2019
- Category:
- ISBN:9781473760356
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:416 pages
- Publisher:Cengage Learning EMEA
- Publication Date:29/01/2019
- Category:
- ISBN:9781473760356