Business Research Methods Paperback / softback
by Barry (Ole Business School, University of Mississippi) Babin, Christina (Technological University Dublin) Quinlan, William (Oklahoma State University) Zikmund, Jon (North Carolina State University) Carr, Mitch (Bradley University, Illinois) Griffin
Paperback / softback
Description
Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide.
Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project.
This comprehensive text is essential reading for all business students getting to grips with research methods for their project.
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:432 pages
- Publisher:Cengage Learning EMEA
- Publication Date:02/02/2024
- Category:
- ISBN:9781473791343
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:432 pages
- Publisher:Cengage Learning EMEA
- Publication Date:02/02/2024
- Category:
- ISBN:9781473791343