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Citizen Coke : The Making of Coca-Cola Capitalism, Paperback / softback Book

Citizen Coke : The Making of Coca-Cola Capitalism Paperback / softback

Paperback / softback

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By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water.

Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

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