Project Marketing : Beyond Competitive Bidding Paperback / softback
by Bernard (ESCP/EAP-Paris, France) Cova, Pervez (Manchester School of Management, UMIST, Manchester, UK) Ghauri, Robert (EM-Lyon, France) Salle
Paperback / softback
Description
Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:240 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:22/03/2002
- Category:
- ISBN:9780471486640
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:240 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:22/03/2002
- Category:
- ISBN:9780471486640