Public Relations Metrics : Research and Evaluation PDF
Edited by Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic
Part of the Routledge Communication Series series
Description
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Information
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Download - Immediately Available
- Format:PDF
- Pages:344 pages
- Publisher:Taylor and Francis
- Publication Date:28/05/2008
- Category:
- ISBN:9780203877234
Information
-
Download - Immediately Available
- Format:PDF
- Pages:344 pages
- Publisher:Taylor and Francis
- Publication Date:28/05/2008
- Category:
- ISBN:9780203877234