In this groundbreaking book Bill Bolton and John Thompson present a completely new take on the conventional domains of entrepreneur, leader and manager.
They argue that in today's turbulent and uncertain world, businesses no longer have the time for a business cycle that begins with an entrepreneur, hands over to a manager and finally brings in a strategic leader when things are flagging. `The New Normal' that now prevails requires that these things run together and calls for a new kind of all-rounder.
Bolton and Thompson give us a new word to describe such a person: The ENTIREPRENEURThe entirely competent person, able to discern aright and make things happen. Drawing upon the successful person-centred approach of their books on entrepreneurs they first tell the stories of over 40 entirepreneurs, demonstrating clearly that such people do exist.
After discussing the `New Normal' context they present a fascinating analysis that goes below the surface to describe the key Talent, Temperament, Technique and Discernment attributes that explain the entirepreneur.
Readers have the opportunity to make a self-evaluation of their own attribute strengths, concluding with a final `entirepreneur' score.
This fascinating and insightful look at the entirepreneur is a clear pointer to what will be demanded of those who wish to succeed amid the vicissitudes of the 'New Normal'.