Absolute Essentials of Marketing Research PDF
by Bonita M. Kolb
Part of the Absolute Essentials of Business and Economics series
Description
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.
Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan.
Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:120 pages
- Publisher:Taylor & Francis
- Publication Date:28/12/2021
- Category:
- ISBN:9781000523300
Other Formats
- EPUB from £17.99
Information
-
Download - Immediately Available
- Format:PDF
- Pages:120 pages
- Publisher:Taylor & Francis
- Publication Date:28/12/2021
- Category:
- ISBN:9781000523300
