Marketing in the Tourism Industry : The Promotion of Destination Regions Hardback
Edited by Brian Goodall, Gregory Ashworth
Part of the Routledge Library Editions: Tourism series
This book examines how different sections of the tourism industry attempt to reach their markets.
A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed.
But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
- Format: Hardback
- Pages: 248 pages
- Publisher: Taylor & Francis Ltd
- Publication Date: 05/12/2012
- Category: Tourism industry
- ISBN: 9780415812719