Marketing in Small Businesses, Hardback Book

Description

Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business.

It focuses on the nature of marketing and the benefits of its applications, even where resources are limited.

Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses.

The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology.

Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.

Information

  • Format: Hardback
  • Pages: 224 pages
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781138685314

Other Formats

£105.00

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Also by Brian Kenny   |  View all

Also in the Routledge Library Editions: Small Business series   |  View all