Marketing : A Global Perspective (with CourseMate and eBook Access Card) Mixed media product
by Bronis (Professor of Marketing at Georgia State University's Robinson College of Business i Verhage
Mixed media product
Description
Marketing: A Global Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing, the market leader in the Netherlands for over 25 years.
In this bestseller, Dr Bronis Verhage strikes the right balance between marketing theory and practice. The text features perspectives from Europe, the Middle East, Africa and the wider world, embedded in a global context, offering a cutting-edge review of new priorities in marketing, as illustrated by a diverse selection of analyses of world-class companies' customer-focused strategies. **NOT FOR SALE TO THE NETHERLANDS**
Information
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Item not Available
- Format:Mixed media product
- Pages:776 pages
- Publisher:Cengage Learning EMEA
- Publication Date:30/09/2013
- Category:
- ISBN:9781408064979
Information
-
Item not Available
- Format:Mixed media product
- Pages:776 pages
- Publisher:Cengage Learning EMEA
- Publication Date:30/09/2013
- Category:
- ISBN:9781408064979
