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Categorical Statistics for Communication Research, Hardback Book

Categorical Statistics for Communication Research Hardback


Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis.

The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis. * Provides techniques for analyzing categorical data from a communication studies perspective * Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels * Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment * Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides


  • Format: Hardback
  • Pages: 296 pages
  • Publisher: John Wiley & Sons Inc
  • Publication Date:
  • Category: Research methods: general
  • ISBN: 9781118927106

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