Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Summary : Web Rules:Review and Analysis of Murphy's Book, Paperback Book

Summary : Web Rules:Review and Analysis of Murphy's Book Paperback

Paperback

Item not Available

Description

The must-read summary of Tom Murphy's book: "Web Rules: How the Internet Is Changing the Way Consumers Make Choices".

This complete summary of the ideas from Tom Murphy's book "Web Rules" shows that the internet is changing the dynamics of the marketplace by placing the consumer firmly back in the driving seat. In recent times, big businesses and well-funded corporations have called the shots and made decisions on behalf of the consumers. But with the availability of the internet, consumers are seizing back the initiative to make their own decisions and take control of their own futures. In his book, the author provides a guide to navigating this evolution and how you can take advantage of the internet to influence the choices of your customers.

Added-value of this summary:
* Save time
* Understand key concepts
* Expand your knowledge

To learn more, read "Web Rules" and find out how you can benefit from the changing marketplace and the possibilities presented by the internet.

Information

£8.50

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information