Summary: Leap EPUB
by BusinessNews Publishing
EPUB
Description
The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".
This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's strategy will be based. The very best CBIs don't simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author's strategy and how you can implement it.
Added-value of this summary:
* Save time
* Understand key concepts
* Expand your business knowledge
To learn more, read "Leap" and discover the key to coming up with business ideas that define your brand and speak for themselves.
Information
-
Download - Immediately Available
- Format:EPUB
- Publisher:Business Book Summaries
- Publication Date:14/10/2014
- Category:
- ISBN:9782511017906
Information
-
Download - Immediately Available
- Format:EPUB
- Publisher:Business Book Summaries
- Publication Date:14/10/2014
- Category:
- ISBN:9782511017906