Wine Marketing EPUB
by C. Michael Hall, Richard Mitchell
EPUB
Description
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing.
Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine.
Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:376 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:25/10/2007
- Category:
- ISBN:9781136348792
Other Formats
- Paperback / softback from £46.05
- PDF from £42.29
- Hardback from £175.00
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:376 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:25/10/2007
- Category:
- ISBN:9781136348792