The Cambridge Handbook of Consumer Psychology Paperback / softback
Edited by Cait (Wharton School, University of Pennsylvania) Lamberton, Derek D. (Kellogg School, Northwestern University, Illinois) Rucker, Stephen A. (Anderson School, University of California, Los Angeles) Spiller
Part of the Cambridge Handbooks in Psychology series
Paperback / softback
Description
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance.
What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge?
This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems.
The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Information
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Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:800 pages, Worked examples or Exercises
- Publisher:Cambridge University Press
- Publication Date:06/04/2023
- Category:
- ISBN:9781009243964
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:800 pages, Worked examples or Exercises
- Publisher:Cambridge University Press
- Publication Date:06/04/2023
- Category:
- ISBN:9781009243964
