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MKTG, Paperback / softback Book

MKTG Paperback / softback

Paperback / softback

In Stock - usually despatched within 24 hours

Description

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios.

Relevant and timely examples help students better understand and apply marketing principles.

A user-friendly design makes it easy to navigate and comprehend key concepts.

By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.

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£60.99

In Stock - usually despatched within 24 hours
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