A Business History of the Bicycle Industry : Shaping Marketing Practices Paperback / softback
by Carlo Mari
Paperback / softback
Description
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day.
The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing.
Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:137 pages, 2 Illustrations, color; 39 Illustrations, black and white; XV, 137 p. 41 illus., 2 illus.
- Publisher:Springer Nature Switzerland AG
- Publication Date:05/11/2021
- Category:
- ISBN:9783030505653
Other Formats
- Hardback from £54.99
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:137 pages, 2 Illustrations, color; 39 Illustrations, black and white; XV, 137 p. 41 illus., 2 illus.
- Publisher:Springer Nature Switzerland AG
- Publication Date:05/11/2021
- Category:
- ISBN:9783030505653
