Globalization, Culture, and Branding : How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization Hardback
by C. Torelli
Hardback
Description
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
Information
-
Out of stock
- Format:Hardback
- Pages:181 pages, 5 Illustrations, black and white; XII, 181 p. 5 illus.
- Publisher:Palgrave Macmillan
- Publication Date:19/11/2013
- Category:
- ISBN:9781137333315
Other Formats
- PDF from £53.13
- Paperback / softback from £89.99
Information
-
Out of stock
- Format:Hardback
- Pages:181 pages, 5 Illustrations, black and white; XII, 181 p. 5 illus.
- Publisher:Palgrave Macmillan
- Publication Date:19/11/2013
- Category:
- ISBN:9781137333315