Intentional Marketing : A Practical Guide for Librarians, Paperback / softback Book

Intentional Marketing : A Practical Guide for Librarians Paperback / softback

Part of the Practical Guides for Librarians series


User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.

This book includes:*Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensive*Step-by-step guides to help define what you are marketing, why you are marketing it, and to whom*Ways to identify everyone who affects funding, and how to turn them into stakeholders*Ways to increase staff and stakeholder buy-in*Examples of successful marketing efforts at other libraries*Discussions of different marketing tools (print and digital publications, social media, special events, public relations, programming, etc.), their costs, and how to determine which to use*Model feedback and assessment formsThis book is a reference handbook with examples and step-by-step guides.

It is written for library staff members who are currently implementing components of marketing in a piecemeal fashion and need a unifying context to streamline their efforts and improve their effectiveness.


  • Format: Paperback / softback
  • Pages: 188 pages, 8 Tables, unspecified; 20 Halftones, black and white
  • Publisher: Rowman & Littlefield
  • Publication Date:
  • Category: Library, archive & information management
  • ISBN: 9781538108482

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