Big Data in Small Business : Data-Driven Growth in Small and Medium-Sized Enterprises PDF
Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
Description
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data.
To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Edward Elgar Publishing
- Publication Date:21/09/2021
- Category:
- ISBN:9781839100161
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Edward Elgar Publishing
- Publication Date:21/09/2021
- Category:
- ISBN:9781839100161