Marketing Hospitality Hardback
by Cathy H. C. Hsu, Tom Powers
Hardback
Description
The main objective when marketing any product is to make your product attractive to potential customers and/or a particular market. In hospitality specifically, marketing refers to the process of how a restaurant, hotel, travel business, or resort can sell itself in a competitive marketplace. As marketing becomes increasingly important to the success of today's businesses, this book provides future hospitality professionals with an important career-building resource for virtually every area of the field. Marketing Hospitality is appropriate for Introductory Hospitality Marketing courses that provide the basic foundations of marketing theory and applications.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:384 pages, Photos: 86 B&W, 0 Color; Drawings: 48 B&W, 0 Color
- Publisher:John Wiley & Sons Inc
- Publication Date:04/02/2002
- Category:
- ISBN:9780471348856
Other Formats
- PDF from £34.36
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:384 pages, Photos: 86 B&W, 0 Color; Drawings: 48 B&W, 0 Color
- Publisher:John Wiley & Sons Inc
- Publication Date:04/02/2002
- Category:
- ISBN:9780471348856