Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Beep! Beep! : Competing in the Age of the Road Runner, Paperback / softback Book

Beep! Beep! : Competing in the Age of the Road Runner Paperback / softback

Paperback / softback

Description

Everyone is familiar with the age-old cartoon battles between Wile E.

Coyote and the Road Runner - how the determined but hapless coyote plots and plans to capture the elusive bird but never achieves his long-term goal.

According to the authors these classic cartoons offer a powerful metaphor for business managers today who are seeking marketplace victories in the decades ahead - the lesson is that those organizations that emulate the Road Runner will prevail; those like Coyote will fail.

The truth is that most of today's business executives and managers today are more like Coyote - they have many admirable traits; they are persistent, focused, hungry for results and they keep their eye on the target.

But in today's - and tomorrow's - highly competitive world, Coyotes have to learn how to stop relying upon conventional and outdated resources and learn how to rule the road like the Road Runner does with instant speed and extraordinarily ability to adapt to harsh conditions.

The book offers numerous examples of today's business types who have become Road Runners in their chosen fields and offers advice on become the "chased" in business as opposed to doing the chasing.

Information

Save 12%

£16.99

£14.95

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information