Facebook Marketing : An Hour a Day Paperback / softback
by Chris Treadaway, Mari Smith
Paperback / softback
Description
The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools.
This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more.
It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports.
Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaignTakes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activitiesCovers using features such as events, applications, and pay-per-click advertisingIncludes case studies and directions for updating, monitoring, and maintaining your campaign This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:360 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:04/05/2012
- Category:
- ISBN:9781118147832
Other Formats
- PDF from £14.94
- EPUB from £14.94
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:360 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:04/05/2012
- Category:
- ISBN:9781118147832
