Packaging Design, Hardback Book


Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness.

However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product.

Like the facade of a building, the package gives an impression of what lies behind it.

Packaging is a crucial means to induce a consumer to try a product.

Studies show that it has less than three seconds to grab the attention of the customer.

Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.


  • Format: Hardback
  • Pages: 240 pages, Illustrated in colour throughout
  • Publisher: Braun Publishing AG
  • Publication Date:
  • Category: Graphic design
  • ISBN: 9783037681398



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