Packaging Design Hardback
Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness.
However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product.
Like the facade of a building, the package gives an impression of what lies behind it.
Packaging is a crucial means to induce a consumer to try a product.
Studies show that it has less than three seconds to grab the attention of the customer.
Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.
- Format: Hardback
- Pages: 272 pages, Illustrations (chiefly color)
- Publisher: Braun Publishing AG
- Publication Date: 01/05/2013
- Category: Graphic design
- ISBN: 9783037681398