Hardback
Description
Pharmacies constitute a special form of commercial architecture.
The market for medicines, which is heavily regulated in most countries, has led to a veritable competition of the “atmosphere of space”: since where product and price can no longer provide a competitive advantage, customer loyalty must be created with other means.
In addition to professional competence and familiarity with the customers, that becomes above all the ambiance.
That in turn translates to the modern and hygienic pharmacy, together with a friendly and assuring spatial experience.
The selected examples show the design sophistication with which pharmacies today, from a functional as well as atmospheric standpoint, set themselves apart from the historical chemists’ shelves – and the competitors.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:288 pages, Illustrated in colour throughout, with architectural plans and drawings
- Publisher:Braun Publishing AG
- Publication Date:12/12/2011
- Category:
- ISBN:9783037680964
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:288 pages, Illustrated in colour throughout, with architectural plans and drawings
- Publisher:Braun Publishing AG
- Publication Date:12/12/2011
- Category:
- ISBN:9783037680964
