Selling Your Value Proposition : How to Transform Your Business into a Selling Organization Paperback / softback
by Cindy Barnes, Helen Blake, Tamara Howard
Paperback / softback
Description
A value proposition is created from the combination of a company's products and services, and the value gained by the customer.
It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces.
Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently.
Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries.
The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:232 pages
- Publisher:Kogan Page Ltd
- Publication Date:03/05/2017
- Category:
- ISBN:9780749479916
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:232 pages
- Publisher:Kogan Page Ltd
- Publication Date:03/05/2017
- Category:
- ISBN:9780749479916
