Selling Your Value Proposition : How to Transform Your Business into a Selling Organization, Paperback / softback Book

Selling Your Value Proposition : How to Transform Your Business into a Selling Organization Paperback / softback


A value proposition is created from the combination of a company's products and services, and the value gained by the customer.

It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces.

Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently.

Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries.

The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.


  • Format: Paperback / softback
  • Pages: 232 pages
  • Publisher: Kogan Page Ltd
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780749479916

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