Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Fundraising Strategy, Paperback / softback Book

Fundraising Strategy Paperback / softback

Part of the The Fundraising Series series

Paperback / softback

Less than 10 available - usually despatched within 24 hours

Description

Do you lurch from one fundraising campaign to the next, or are you able to step back and take the long view?

The way you approach fundraising can make all the difference to your charity's success and its ultimate survival.

The prudent fundraiser has to have a strategy in place that is both robust and dynamic, and this book will set you on the path to achieving that. Grounded in robust theory but with the needs of practitioners at its heart, this book will be your indispensable aid. It shows you how to:* Understand the internal and external fundraising environment* Identify your strategic objectives and key audiences* Structure your tactics* Track, measure and control your plan* Avoid strategic wear-outWith additional insights around contemporary issues and advice on how to establish an ethical framework for your fundraising, this guide is a pre-requisite for all fundraising professionals.

Information

Save 13%

£35.00

£30.45

Less than 10 available - usually despatched within 24 hours
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

Also in the The Fundraising Series series

Community Fundraising

£35.00

£30.69

Add to Basket