HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) Hardback
by Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld, Fred Reichheld
Part of the HBR's 10 Must Reads series
Hardback
Description
Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles.
We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:Figure out what business you’re really inCreate products that perform the jobs people need to get doneGet a bird’s-eye view of your brand’s strengths and weaknessesTap a market that’s larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketing
Information
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Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Hardback
- Pages:224 pages
- Publisher:Harvard Business Review Press
- Publication Date:02/04/2013
- Category:
- ISBN:9781633694576
Other Formats
- Paperback / softback from £15.25
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Hardback
- Pages:224 pages
- Publisher:Harvard Business Review Press
- Publication Date:02/04/2013
- Category:
- ISBN:9781633694576
