Polls, Pollsters, and Public Opinion : A Guide for Decision-Makers Hardback
by Clifford (Ipsos Public Affairs) Young, Kathryn (Ipsos Public Affairs) Ziemer
Part of the Methodological Tools in the Social Sciences series
Hardback
Description
A vast literature exists on theories of public opinion - how to measure, analyze, predict, and influence it; however, there is no synthesis of best practices for interpreting public opinion: existing knowledge is disparate and spread across many disciplines.
Polls, Pollsters, and Public Opinion presents a systematic analytical approach for understanding, predicting, and engaging public opinion.
It tells the story through the eyes of the pollster and draws an analytical road map for examining public opinion, both conceptually and practically.
Providing a theoretical and conceptual foundation, as well as debunking popular myths, this book delves into the science of polling, offering tools analysts can use to assess the quality of polls.
It also introduces methods that can be used to predict elections and other socio-political outcomes while understanding the nuances of messaging, engaging, and moving public opinion.
Information
-
Pre-Order
- Format:Hardback
- Pages:200 pages, Worked examples or Exercises
- Publisher:Cambridge University Press
- Publication Date:31/05/2024
- Category:
- ISBN:9781108479554
Information
-
Pre-Order
- Format:Hardback
- Pages:200 pages, Worked examples or Exercises
- Publisher:Cambridge University Press
- Publication Date:31/05/2024
- Category:
- ISBN:9781108479554
