Globalization, Development and the Mass Media PDF
by Colin Sparks
Description
Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization.
It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.
Information
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Download - Immediately Available
- Format:PDF
- Pages:264 pages
- Publisher:SAGE Publications
- Publication Date:20/11/2007
- Category:
- ISBN:9781849205375
Other Formats
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Information
-
Download - Immediately Available
- Format:PDF
- Pages:264 pages
- Publisher:SAGE Publications
- Publication Date:20/11/2007
- Category:
- ISBN:9781849205375