International Business : Themes and Issues in the Modern Global Economy Hardback
by Colin (Heriot-Watt University, UK) Turner
Hardback
Description
This new edition of International Business examines the impact of globalization on key aspects of the business environment.
It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business. International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy.
It is divided into three sections: impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures environmental drivers: how international strategy is shaped and the emergence of internationalized businesses resource issues: how resources can determine success in the global economy or impede firm evolution. Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646.
Information
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Item not Available
- Format:Hardback
- Pages:528 pages, 45 Tables, black and white; 42 Line drawings, black and white; 87 Illustrations, black an
- Publisher:Taylor & Francis Ltd
- Publication Date:13/05/2010
- Category:
- ISBN:9780415437639
Information
-
Item not Available
- Format:Hardback
- Pages:528 pages, 45 Tables, black and white; 42 Line drawings, black and white; 87 Illustrations, black an
- Publisher:Taylor & Francis Ltd
- Publication Date:13/05/2010
- Category:
- ISBN:9780415437639
