eBoot Camp : Proven Internet Marketing Techniques to Grow Your Business Hardback
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing.
They also lack the budget to hire a top-notch web marketer.
As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem.
This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget.
In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents.
Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.
- Format: Hardback
- Pages: 208 pages
- Publisher: John Wiley and Sons Ltd
- Publication Date: 08/01/2009
- Category: E-commerce: business aspects
- ISBN: 9780470411599
- PDF from £12.95
- EPUB from £12.95