Book Clubs and Book Commerce Paperback / softback
by Corinna (Johannes Gutenberg Universitat Mainz, Germany) Norrick-Ruhl
Part of the Elements in Publishing and Book Culture series
Paperback / softback
Description
In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club.
This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably.
It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century.
It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation.
This title is also available as Open Access on Cambridge Core.
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:75 pages, Worked examples or Exercises; 1 Line drawings, black and white
- Publisher:Cambridge University Press
- Publication Date:13/02/2020
- Category:
- ISBN:9781108708814
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:75 pages, Worked examples or Exercises; 1 Line drawings, black and white
- Publisher:Cambridge University Press
- Publication Date:13/02/2020
- Category:
- ISBN:9781108708814
