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Fundamentals of Global Strategy: A Business Model Approach, Paperback / softback Book

Fundamentals of Global Strategy: A Business Model Approach Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies.

Whereas once only a few industries such as oil could be labeled truly global, today many - from pharmaceuticals to aircraft to computers - have become global in scale and scope.

As a consequence, creating a global competitive advantage has become a key strategic issue for many companies.

Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.

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£18.95

Available to Order - This title is available to order, with delivery expected within 2 weeks
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