Lead Market India : Key Elements and Corporate Perspectives for Frugal Innovations Hardback
Edited by Cornelius Herstatt, Rajnish Tiwari
Part of the India Studies in Business and Economics series
Hardback
Description
India is still perceived by some as a developing country that has yet to create world-class products of its own.
However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries.
Many global companies have recognized these changes and are ramping up their local R&D capabilities.
At the same time, several Indian firms are venturing out to international shores and gaining access to new markets.
Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.
Information
-
Item not Available
- Format:Hardback
- Pages:254 pages, 54 Illustrations, black and white; XI, 254 p. 54 illus.
- Publisher:Springer International Publishing AG
- Publication Date:15/12/2016
- Category:
- ISBN:9783319463902
Information
-
Item not Available
- Format:Hardback
- Pages:254 pages, 54 Illustrations, black and white; XI, 254 p. 54 illus.
- Publisher:Springer International Publishing AG
- Publication Date:15/12/2016
- Category:
- ISBN:9783319463902
